Recently, Marc Davis, Co-Founder of the Atticus Group, shared a video that caught many by surprise: A government ad for buildsubmarines.com. The war for talent is evolving in ways we might not have predicted a decade ago. Businesses, both big and small, need to be acutely aware of these changes. So, let’s break down what this all means and why it’s pivotal for you.
A New Era in the Labor Market
Our grandparents’ job market is not the one we navigate today. Talent acquisition has become competitive to the point where traditional strategies simply don’t cut it. The government’s approach of advertising roles in the defense sector, typically reserved for specific skill sets, is an indicator of the lengths organizations are now going to in their quest for talent.
Why is the Government Going All Out?
The current scenario isn’t a random act. It’s a calculated, strategic move. The looming talent shortage has pushed even governmental bodies to think creatively. That buildsubmarines.com commercial wasn’t just about submarines, but a broader message about the labor market’s direction. By targeting a diverse audience, such as young ladies, and promising training, they’re setting a precedent: adapt, or get left behind.
Sitting Idle? Think Again.
While it may seem that a government ad might not directly impact your business, think broader. It’s a demonstration of how aggressive the talent market has become. When the government uses public funding to lure potential employees through such unique campaigns, it’s time to rethink:
Is your Indeed post truly enough? Are you doing enough to stand out?
Tips for Winning the Talent War in 2024
Innovate Your Hiring: Don’t just post a job; sell an exciting future.
Skill Development: Invest in training, and you’ll reap the rewards of a broader talent pool.
Flexibility: Embrace the new world of work – be it remote, flexible hours, or job sharing.
Build Culture: Competitive salaries matter, but a supportive and vibrant work culture can be the real game-changer.
Engage & Retain: Show them the future they have with you, engage in genuine dialogue, and always keep an ear to the ground.
In Conclusion…
Change is here, and the business landscape is adjusting at a rapid pace. As proactive business owners, the choice is clear: innovate and thrive, or maintain the status quo and risk being overtaken.
Join The Atticus Group: Partner with us to ensure your business not only survives the challenges of the modern workforce but thrives in the face of them. We offer expert guidance and tailored solutions in employee retention, leadership development, and business transition strategies.
